About BNI

In April 1999, businessmen Sim Chow Boon and Mervin Yeo founded BNI Singapore.

Prior to this, in October 1998, Chow Boon stumbled upon a book at a bookshop that suggested some effective ways to help improve business. It was none other than Dr Ivan's World's Best Known Marketing Secret - Word of Mouth Marketing. He was so captivated by the book that he finished reading the book in only 2 days.

Word of mouth, a commonly used terminology and practice in sales and marketing, can actually be implemented in a systematic manner. The system can be applied to their business and Mervin shared his enthusiasm. In fact, the system suggested by Dr Misner can complement and supplement the occasional advertisements in newspapers, the yellow pages and other publications.

It was not difficult to see that this marketing system can work for other business people in Singapore and the enterprising duo was determined to share with others what they had discovered.

Chow Boon and Mervin received formal training in word-of-mouth marketing and networking methods in California, USA by the author and his team. Dr Misner is also the founder of BNI.

Founding National Directors, Chow Boon and Mervin offer their combined experience and training in sales, marketing, advertising, communications, and business, a combination that will see the largest business referral organisation in the world change the way we network right here in Singapore.

It is exciting that BNI has begun operating here, because participants in BNI's programme can look forward to business growth in the future and benefit as many had experienced since 1985.
For more information on BNI Singapore, or if you wish to find out BNI's history, click here : http://www.bni.com.sg/.